SUSTAINABILITY
Building
Relationships.
Good Citizen Coffee Co. started in Nasvhille TN in 2018 - the core team came together quickly as a response to the blank space in the roasting industry in Middle Tennessee. Of course, we wanted to roast great coffee - who doesn't want that? But, we didn't see roasters offering free, ongoing, comprehensive training to their wholesale partners. We knew from the start that the prioritization of this education and continued connection would be one of the main tenants of our brand: Building Relationships.
We continue to expand our resources that help consumers understand the connection between soil health and the future of coffee. Sustainability is a core piece of what makes us, us! Our coffee business is built on transparency and quality coffee. Sourced from sustainable farms, we help keep specialty-grade coffee in your cup without sacrificing nutrient-dense farming lands.
While sourcing coffee, we are focused on working with producers and importers that value transparency and sustainability alongside us.
Investing In The Future.
The seeds of Flora & Fauna first took root in Costa Rica in a conversation between Sean and our friend and partner, Jorge Vasquéz Ureña.
While walking on Jorge's land, Finca Cedral Alto, Sean was amazed by Jorge's commitment to the betterment and commitment to the long-term health of his land. Not only apparent in the beauty and complexity of the farm, but also in the cup quality of the coffee he produced. Purchasing Jorge's first year crop just made sense. During their walk, they came upon a large squash patch on the farm, which was particularly intriguing because this land could easily be cleared for more coffee trees. Jorge explained that by diversifying the crops he grew and integrating animals into his agrarian system, he was encouraging a healthier ecosystem and creating a more nutritious soil. Jorge's commitment to the health of his land inspires us to this day.
The answer is simple in theory, but costly in practice. Give back to the land by planting trees and fruits and vegetables that invite animals and bugs to thrive in their natural habitats. But, of course, something like this takes time and money - resources we universally lack. But, if we want to see coffee-producing countries thrive we must make the investment now.
That's why we commit to paying an additional 5% to core farmers so they can invest in their land, thus investing in the future and biodiversity - a cycle of people helping people.
"Collaboration equals innovation"
- m. Dell
Experience Good Citizen
Good Citizen is not just a coffee brand, it's a lifestyle brand - one we aspire will connect and resonate with our customers. We roast coffee that appeals to all drinkers and aim to create useful products to go along with them. At the core of who we are, we want to be good people that advocate for biodiversity, creating true relationships with farmers, and delivering specialty coffee for future generations.