Good Citizen
is not just a coffee brand, it’s a lifestyle brand – one we aspire will connect and resonate with our customers. We roast coffees that appeal to all drinkers and aim to create useful products to go along with them. At the core of who we are, we want to be good people that advocate for biodiversity, creating true relationships with farmers, and delivering specialty coffee for future generations.
Through our Flora & Fauna Initiative, we commit to paying an additional 5% to select coffee farmers to invest in healthy eco-systems on their land because we care about them and our earth. Together, we can support good coffee and coffee for good. Join us in this movement and be good citizens with us.
"When we try to pick out anything by itself, we find it hitched to everything else in the Universe." - john muir
What We Value.
- equality and quality
- everyone being their best self
- common good
- really, really tasty coffee
- how our coffee was grown and who grew it
- transparency
- kindness
- more grace for one another
- building community
What We Believe.
- we accomplish more together than we do apart
- we honor farmers by building up the work they do
- we are radically transparent
- we will always strive to do the right thing
- we will demonstrate humility and shine the light on those who have put in the work
- when we are our best selves we inspire others to be their best selves as well
- our coffees will always be clean, sweet and balanced